Honle Group 2025 Mid-Year Marketing Conference: Striving Toward New Heights

    From July 11th to 12th, Honle Group hosted its 2025 Mid-Year Marketing Conference at the Golden Dragon Lake Yurui Hotel in Haidian District, Beijing. Centered around the theme "Where Ambition Leads, No Distance Is Too Far", the event focused on reviewing first-half performance and mapping out key strategies for the remainder of the year.  Chaired by Huang Zhen, Deputy General Manager of the Beijing Key Account Department, the conference gathered leaders and top sales talents from the Group’s Sales, Foreign Trade, and Business Departments, as well as branch offices and agencies. Feng Junfeng, General Manager of Honle Group, attended and delivered a keynote speech.

    The two-day marketing conference consisted of three main segments: the plenary session, discussion forums, and a team-building activity of climbing the Great Wall.

    The meeting opened with Yue Kunpeng, Deputy General Manager of the Sales Department, delivering a summary report on domestic sales performance for H1 2025. Mr. Yue noted that since January 2025, following adjustments to the State Grid's bidding methods for 7 categories of materials procurement, the Group's success rate in State Grid bids  dropped significantly year-on-year in H1. To adapt to market changes, he emphasized accelerating efforts to enhance the company's capabilities and differentiated advantages—via strengthened R&D, richer bidding experience, and higher-quality proposals—to boost core competitiveness and improve bid success rates in H2.  He also highlighted H1 achievements: a 107.9% delivery matching rate, with 61 inspections yielding a 96.8% one-time pass rate (2 failed cases were rectified). Outlining H2 plans, Mr. Yue stressed, "Payment recovery directly impacts our viability—it remains our top priority for the second half."  

    Next, Huang Huiqi, Deputy General Manager of the Foreign Trade Department, reported on export performance. Despite a complex global environment, H1 foreign trade revenue grew 11.4% year-on-year, driven by targeted strategies. Transformers and box-type substations emerged as star products, fueling growth with their superior performance and adaptability. For H2, the department will explore non-English-speaking markets to diversify risk, increase marketing investment to boost brand influence, and aim to exceed annual export targets.  

    Yao Jing, Sales Manager of the New Energy Company, then presented H1 results and H2 plans. Since its establishment in 2023, the company—led by Deputy General Manager Hu Bo and supported by a dedicated team—achieved significant breakthroughs in H1 2025. Over two years, its sales network expanded to 10+ countries, with foreign trade platform inquiries, exposure, and visits surging 200%, 45%, and 23% year-on-year respectively. Having reached 81% of its annual target, it surpassed the "half-year, half-task" milestone. For H2, the team will align with group goals, strengthen operations, accelerate core business growth, and strive to exceed annual targets.

    Huang Zhen, Deputy General Manager of the Beijing Key Account Department, provided an update on the major projects currently being advanced and outlined key priorities for the second half of the year.

    Wang Zhongheng, Manager of the Business Department, reported on the overall situation of quotation, bidding, contract signing and execution in the first half of the year.

    General Manager Feng Junfeng fully acknowledged the achievements made by all branches and regional offices in the first half of 2025, encouraging all sales teams to stay focused on their goals, sprint forward with full force, and secure victory in the second half of the year.  He elaborated on the conference theme "Where Ambition Leads, No Distance Is Unreachable", explaining that it serves as an inspiration: with a clear ambition, no goal is beyond reach. However, turning ideals into reality requires defining clear objectives, mapping out actionable steps, and then striving relentlessly to challenge and surpass oneself.

    Finally, General Manager Feng emphasized that all branches, business departments, offices, and regional sales heads must formulate solid work plans for the second half of the year to ensure the achievement of annual targets. While expanding business, they should strictly verify the qualifications and capabilities of transaction entities to mitigate cooperation risks. Additionally, full efforts must be made to advance payment collection and recovery.

    Following the intense yet productive conference, a lively "leaderless group discussion" was held in the afternoon at the office of the Beijing Key Account Department.

    After the conference, 14 sales elites split into teams for a dynamic"leaderless group discussion,"tackling real-world sales challenges. The session showcased their expertise and quick problem-solving skills through lively brainstorming.

    On the second day of the conference, a team-building activity to climb the Mutianyu Great Wall was organized under the careful planning of the Beijing Key Account Department. This activity was not only a test of the elites' physical strength and perseverance, but more importantly, a vivid demonstration of the Honle Group marketing team's positive spirit and their determination to scale new heights.